Should Airlines Honor Fares That Are Obvious Mistakes?

"We fully believe customers should have recognized the fare that was very briefly offered as being an obvious error that is simply too good to be true versus the normal price of approximately $20,000 round trip for a first-class fare from the U.S. to Australia," said Tim Smith, a spokesman for American. "Your customer admits that he thought it was an excellent, even fantastic price, even for first class, so that should have drawn some suspicion on his part. Apparently it did not."